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Personal Statement/Motivational Statement/Statement of Purpose for Strategic Advertising and Marketing Communications, Greenwich University, United Kingdom

With over 1 billion websites in the world, it is glaring that the way we do business has changed drastically with many international businesses taking advantage of the internet to promote their business as against conventional means of TV, radio, billboard etc., the internet is much bigger than all the traditional marketing medium we are accustomed to; with over 4.6 billion users, the internet is the biggest market in the world. Different types of websites; social media, e-commerce, video streaming, payment systems, wikis, forums and blog has since sprung up with many making a record number of revenues within a short period of fewer than 20 years and reaching many countries that will otherwise have been impossible without the internet. Hence, many big businesses need a web presence to succeed or gain new markets. The quest for a post-graduate program in a reputable institution started within the first 3 years of my working experience after realising how exciting and wide the marketing field can be and my recognition of the importance of broadening my knowledge to take advantage of the various opportunities available globally.

I graduated with B.Sc. in Economics and an MBA in Marketing from The Lagos State University, Nigeria. I have over 18 years of experience cutting across the information, media, and broadcasting sector with hands-on experience in direct marketing, adverts productions, camera handling, editing, door to door marketing, client services, scheduling of adverts, liaising with media agencies, forecasting, product analysis, events planning, media planning campaigns, preparation of sales brief, advert productions and general media consultancy. While working at NTA, I saw the need to have a private production outfit, and since 2008 I have been involved in part-time in full productions of programmes, advert, scripting, editing and event coverage. I have a program called "Diaspora Living", which aired on ABN TV TEXAS and local television stations in Nigeria, there are also 14 episodes on YouTube: https://youtu.be/1NL1NNNKpCk.

I am currently the marketing manager at NTA, where I oversee the marketing efforts of the institution. My quest for knowledge has also led me to become a member of the National Institute of Marketing of Nigeria. Some of the training I have attended includes: Improving Sales and Marketing Performance in Recession, African Brands Review Training, Training on Media Buying, Camera Handling and Editing Training etc. After several years of doing conventional marketing, I have decided to add to my skillset the strategy for effective marketing so that I can take advantage of the opportunities that are available globally. In furtherance of this, I began to search for courses that can help me achieve this goal. After several searches, I came across this master's in strategic advertising and marketing communications programme in your reputable institution, and I got interested. I love this program because the course contents span my area of interest which are in conventional marketing, digital marketing, data analytics, branding and advertisement. I read the testimonials of previous students and I had the feeling that "this is the right program for me".

According to the Times Higher Education Website, University of Greenwich ranks in the top 75 in the United Kingdom; I am confident I will be learning from one of the best institutions in the world. I am also convinced that this program will go a long way in improving my marketing, advertisement, and branding skills by exposing me to modern-day practice in this field globally. Lastly, I am a passionate soccer fan, and I hope that the world returns to normal after the Covid-19 pandemic so that I can enjoy the atmosphere of the English premier league watching my favourite team Arsenal.

Last updated: Dec 02, 2021 01:02 PM