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Personal Statement/Motivational Statement/Statement of Purpose for Digital Marketing , Portsmouth University, United Kingdom

With over 1 billion websites in the world, it is glaring that marketing has gone beyond the conventional means of TV, radio, billboard etc., the internet is much bigger than all the traditional marketing medium we are accustomed to; with over 4.6 billion, the internet is the biggest market in the world. Different types of websites; social media, e-commerce, video streaming, payment systems, wikis, forums and blog has since sprung up with many making a record number of revenues within a short period of fewer than 20 years and reaching many countries that will otherwise have been impossible without the internet. Hence it is essential to build a web presence to succeed or gain new markets. This is by no means an easy task because of the stiff competition in website ranking by the major search engines. The quest for a post-graduate program in a reputable institution started within the first 3 years of my working experience after realising how exciting and wide the media and productions field can be, and I recognise the importance of broadening my knowledge in other to improve my performance and take advantage of the various opportunities available in the marketing space.

I graduated with B.Sc. in Economics and an MBA in Marketing from The Lagos State University, Nigeria. I have an impressive 16 years' experience cutting across the information, media and broadcasting sector with hands-on experience in direct marketing, adverts productions, camera handling, editing, door to door marketing, client services, scheduling of adverts, liaising with media agencies, forecasting, product analysis, events planning, media planning campaigns, preparation of sales brief, advert productions and general media consultancy. Even though I had my first degree in Economics, I found myself in the Marketing field, perhaps by chance. Still, I have found media and productions interesting ever since I started working at the Nigeria Television Authority (NTA). I also own a media company called Impulse Media Consulting; this is a company I conceived to carve a niche with my immediate environment's needs. While working at NTA, I saw the need to have a production outfit, and since 2008 I have been involved in full productions of programmes, advert, scripting, editing and event coverage. I have handled full productions and adverts for big companies like Cway Group, Chocolate Hair, Soothe Pharmaceuticals, to mention a few. Also, I have my company's program called "Diaspora Living", the programme was aired on ABN TV TEXAS and a couple of Nigerian television stations, there are also 14 episodes on YouTube; https://youtu.be/1NL1NNNKpCk.

I am currently the marketing manager at NTA, where I oversee the marketing efforts of the institution.  I was also a member of the team that drafted the very first 5-year strategic plan for income generation for the institution. My quest for knowledge has also led me to become a member of the National Institute of Marketing of Nigeria. Some of the training I have attended includes: Improving Sales and Marketing Performance in Recession, African Brands Review Training, Training on Writing a Winning Proposal, Training on Media Buying, Camera Handling and Editing Training etc. After several years of doing conventional marketing, I have decided to add digital marketing to my skillset arsenal to take full advantage of the opportunities available in this area. In furtherance of this, I began to search for courses that can help me achieve this goal in an institution with a record of accomplishment in the digital marketing field. After several searches, I came across this master's in Digital Marketing programme in your reputable institution, and I got interested. I love this program because it focuses not just on digital marketing but also on consumer insight and analytics as well as user experience. I read the testimonials of previous students and had the feeling that "this program is right for me".

According to the Times Higher Education Website, Portsmouth University ranks in the top 600 universities globally and top 70 in the United Kingdom respectively; I am confident I will be learning from one of the best. I am also convinced that this program will go a long way in improving my digital marketing skills by exposing me to modern-day practice in the field, which will also be of great use in my current job. Lastly, I am a passionate soccer fan, and I hope that the world returns to normal after the Covid-19 pandemic to enjoy some league one football action at Fratton Park, Portsmouth as well as some premier league action at the St Mary’s stadium in Southampton. I look forward to exploring the coastal city of Portsmouth in general.

Last updated: Oct 18, 2022 03:00 PM